Thanks to the 12% rule: on average, your news feed only shows you 12% of the items that your friends post. (Yes, that figure was originally reported as 16%, but now it’s down to 12%.) This means that Facebook is no longer a reliable way of sharing information. Instead, it’s turned into an information-consumption site: a place where you can giggle over the 12% of the stuff your friends posted that your other friends and Facebook’s algorithms are most giggle-worthy, but you can’t actually maintain meaningful contact with your real friends.

via http://www.economonitor.com/blog/2012/06/facebooks-long-term-problem/

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